Candidate Profile

bcalderon

+33767251675 bcalderon93@gmail.com

Description

I am looking to join a technology-oriented company with modern and dynamic methods in which I can grow and where I can apply the knowledge and experience I have obtained throughout my different experiences in marketing, lead generation, sales, and data analysis. Given that I am passionate about the intersection between technology and marketing and how this translates into growth. I would like to work in a position that relates to marketing, business development, and/or growth. I am a self-driven individual who is able to adjust quickly to new situations. Throughout my career, I have faced numerous challenges and have always been able to find suitable solutions. Whether it’s learning new software, working with different teams, or creating something from scratch, I am always eager to take on new challenges. Moreover, with my proven track record in successful new campaign launching, email copywriting, lead generation, and re-engagement, as well as data management. I am confident I will succeed in any role and challenges presented. In addition, my diverse set of skills and extensive experience working across various countries and environments, including an international 100% remote, fast-growing company, will also prove to be a great asset for my professional development.


Education

2017 - 2018

Master's Degree, Advanced Studies in European and Chinese Business Management- University of Zurich

Double degree between New Huadu Business School Switzerland and University of Zurich

2013 - 2016

Bachelor's Degree, International Relations- Monterrey Institute of Technology and Higher Education

- Graduated with honours
- Best average of the International Relations Class of December 2016
- Chief Coordinator SALRI International Relations Student Association
- Teacher for Introduction to Social Sciences for students with low income

2016 - 2016

Certificate, International Affairs and Strategy- Sciences Po Pairs

2014 - 2014

Course, Development of Science, Technology and Innovation in the Global Era- Universidad Central de Chile


Work & Experiance

2023 -

Business Development Sr Analyst- BairesDev

Email copywriting with consistent open rates above 20% Responsible for preparation, launching, follow-up and tracking of daily email campaigns Full ownership of strategic growth initiatives with top management reporting Process evaluation and improvement Managing the whole email marketing infrastructure Creation of new and innovative campaigns

2022 - 2023

Business Development Analyst- BairesDev

Successful lead re-engagement through emails Continuous improvement of the email marketing process Successful new campaign launching Tracking and reporting of replies and results Strong collaboration with developers and sales teams to achieve high growth goals

2020 - 2022

Marketing and Sales Support Manager- Blimar

Successful implementation and management of CRM software Execution of monthly marketing campaigns with a strong contribution to lead generation Creation of content for digital marketing strategies and Social Media Database management and analysis for identification of potential business User trainings for CRM to boost usage and facilitate change management Enrichment of the lead database which grew 50% in 12 months Implementation of lead generation activities such as quote recycling Successful execution of Google Ads campaigns

2018 - 2020

Service Business Developer- Mettler Toledo

Elaboration reports to identify the installed base status and identify areas for growth Creation of a data infrastructure to host the installed base Development of a web-based to improve accessibility to data Supporting marketing campaigns through sales target identification Mapping analysis for the identification of potential service business Enrichment of the installed base (doubled in 2 years)

2018 - 2018

Service Sales and Marketing Specialist- Mettler Toledo

Analysis of Market Organization KPIs to provide recommendations for Service management Creation of sales and marketing tools for Service Development of material used in sales trainings with a focus on change management


Honors & Awards

Academic Excellence

2016

Recognition of an excellent academic performance. An average equal or higher to 95/100 was achieved.

Academic Merit

2016

Best average of the International Relations December 2016 generation



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