Description
I currently work as VP Brand & Coms at Coinhouse, the French cryptobank leader. I am now looking for my next professional challenge and I would like to use my Web3 skills for the benefit of a company wishing to integrate this dimension to its development. metavers, NFTs, crypto-assets, blockchain, dimensions that I could apprehend closely to the service of several problems of innovation, as much for the internal as for our customers. I would love to discuss with you and evaluate in what extent my skills and experience can match your expectations for this position.
Education
2001 - 2006
Post Graduate Master in Marketing Communication- Paris Dauphine University
5 years program in Business management specialized in marketing communication
Work & Experiance
2021 - 2022
VP Brand & Communications- Coinhouse
Coinhouse - The first European cryptobank • Change management (tripling of staff) • People - recruitment and management of an 10 people team • Strategy - European 360° marketing and communication strategy definition and implantation • Organisation - annual budget management // cross-department organizational process definition and management // KPI’s set up and analysis • Brand and communication (B2C, B2B, B2B2C) • Rebranding - global project management: platform, identity and implementation • 360° actions - advertising, PR, partnerships, events, content, editorial & social media, employer brand, internal, corporate and crisis communication • Coinhouse.com - website management: experience, content and performance • Web3 & crypto offer • Investment - Offer and products range redefining • Web3 - global offer defining: NFTs management, metavers settlement, tokenization ...
2006 - 2021
Founder- SOTØ
• Project management - talents sourcing &management, production and follow-up • Strategy - brand strategy, communication plan and innovation: corporate, content, advertising, B2B & B2C institutional • Production - creation and follow-up (360°) • Training - educational programs digitalization, lead training to C-level publics, creation of a blended-learning entrepreneurial training program for free-lancers: content creation (video, print and digital tools), team recruitment, marketing and communication Some clients: leboncoin, L’Oréal, Orange, Fitness Park, MAMA Shelter, Blablacar, Sodexo ..
2013 - 2017
TV anchor- International TV channels
• CNEWS (Paris, France) - « L’hebdo de l’éco »: host of the weekly program • i24News (Tel-Aviv, Israël) - « Le Morning »: daily live in the French morning show « consumer and society trends »
2011 - 2013
Head of Strategy and concepts- Playgrnd*
• Strategic planning - new business strategic recommendations • Creation - creative work supervision
2009 - 2019
Marketing teacher- HEC Paris - CESACOM (french Business Management Colleges)
• Sociology and consumer trends // advertising strategy and brand content
Professional Skill
Languages
